Innovation by Design
Innovation Management Systems for Global Impact
“Innovation by Design: Innovation Management Systems for Global Impact, is a beacon for anyone navigating the complex waters of modern innovation. It’s an invitation to explore, to learn, and to innovate with purpose.
My favorite thing about this book is also my favorite thing about the best stories. It’s in the idea that innovation isn’t just the leap we make from a horse to an automobile or an automobile to a rocket ship. Sure, that’s all radical innovation. But those aren’t my favorite stories. My favorites stories are inside the moments where the caterpillar finds the right tree to roost in, or whether the teacher breaks through to the one student who will one day become our intrepid astronaut.
Because, as you’ll read in the book’s pages, innovation is possible in every moment. It’s in your every day, waiting to be uncovered. It’s more than moonshots: it’s waiting in what may seem mundane. It’s more than grandiose; it’s granular, too. The stories we all love of overcoming insurmountable odds and obstacles and moving from challenge to great change, well, these are all stories of the thousands of steps from horses to cars to rockets to moon landings.
All our lives are composed of everyday moments. That’s stellar, or maybe interstellar news, because it means we are ripe for taking our next steps. And it’s the next steps that are always the most innovative. As you step into the insights contained in this book, remember that every moonshot moment was composed of moments exactly like the one where you are right now.
May your journey with Innovation360 embolden you, as it has me, to co-create what’s next together.”
— Jack Roberts, Hollywood Storyteller & Parsons Professor, Colorado Springs, USA
Innovation by Design
More about the book
An essential read for leaders, managers, and innovators seeking to harness the power of innovation to drive growth and stay competitive in a rapidly changing world. Dive into this comprehensive guide and emerge with the knowledge and tools to transform your organization through innovation.
This definitive resource, which supports the application of the ISO 56000 series of standards, opens with a captivating foreword by Astronaut Christer Fuglesang, reflecting on humanity’s journey of innovation and its future. In the Preface, Hollywood storyteller and Parsons Professor Jack Roberts emphasizes the narrative power of innovation, illustrating how each small step can lead to monumental change.
Key Features:
- Real-world insights drawn from extensive data and practical application
- Design principles for natural, resilient innovation cultures and organizations
- Comprehensive frameworks, tools, and processes for building effective Innovation Management Systems (IMS)
- Strategic approaches, a view towards the future of managing innovation, and ISO 56002 alignment
- Insight into the links between innovation efforts, sustainable growth, and commercialization success
Innovation by Design is your ultimate guide to unlocking the full potential of innovation in your organization.
About the Authors
Magnus Penker is a Wall Street Journal and USA Today Bestselling author, internationally renowned thought leader on innovation, sustainability, and business transformation. He has written best-selling books on digitization and IT engineering and has more than 20 years of experience as a management consultant and business leader.
Gerry Purcell is a seasoned business advisor and thought leader with over three decades of experience with BCG, Kearney and as a boutique consulting partner. Today, he works with start-ups and scale-up firms as a principal and part of the Innovation360 Group global team.
Feedback from Readers
“This book is a must-read for anyone, from the front-line innovation worker to the CEO who wants to understand the current state of the art in systematic, sustainable innovation efforts. Magnus and Gerry provide value to both innovation novices and experts.”
— John Cocco, VP Innovation, Henkel Corporation (Retired)
“Amid extreme global shifts, this book equips readers with proven tools and deep insights, preparing them to navigate exponential complexities. It offers a vital framework for achieving effective leadership in our unpredictable times.”
— Christina Bengtsson, World Champion in Sharpshooting, Air Force Officer, and Leading Expert in Focus
“Innovation is what has given us humans the great civilization we have. It has taken us out into space, to the Moon and, in the form of robotic ambassadors, outside the solar system. We are improving our lives on Earth, and we are on the verge of settling on other heavenly bodies. This is all thanks to our ingenuity and capability to continuously improve and to innovate.
An early innovation that started, if not our physical journey, but the opportunity to understand space and the universe, was the telescope. Galileo made one of the first telescopes in 1609 and looked up at the stars and planets; there he found four moons around Jupiter. An amazing discovery. With innovation we learn, and by learning we can innovate even more.
As clearly shown in this book, innovation is a process, and the winners are those with the best processes. Someone that has really impressed me is Elon Musk, particularly his rocket company, SpaceX. The idea of a rocket is not new, but SpaceX has taken it to unprecedented levels, developing one innovation after the other in a seemingly never-ending process.
The goal is that humans will be able to colonize Mars in the foreseeable future. Penker and Purcell mention that one day there will be a Fifth Industrial Revolution, but no one knows exactly what it will look like, yet. I will make a bold statement and say that it will happen on Mars.
Read this book, learn how to improve your innovation process, and enjoy the ever-brighter future, here on Earth—and in space.”
— Christer Fuglesang, Professor, Space Advisor and Retired Astronaut
Acknowledgments
Innovation requires connection, and the more connected we become, the more each action of an individual or a team affects us all. Everyone who contributed to the content of this book has therefore played a critical role in transforming dreams into practical actions to close the innovation gap and enable a bright future for all of us.
We want to recognize the entire staff of Innovation360 Group, all our licensed practitioners, and all our clients and partners over the years: you all deserve equal billing as authors of this volume. Each of you has been instrumental in assembling our understanding of how innovation management systems operate, both as our partners in innovation and our teachers in life.
We would like to thank our beta readers and contributors, from all over the world, for their profound and important contributions to this book:
Alan Zettelmann, Allan Fors, Beda Meienberger, Bo Jiang, Brian Noonan, Cher Gulinao, Chris Delvaux, David Greenhalgh, Eoin Flavin, Eric Peterson, Fredrik Skåpe, Greg Wright, Jennifer MacLean, Johan Persson, Johan Ragnar, Johan Wäborg, Johannes Jarl, John Cocco, Kasia Hein-Peters, Kelly O’Neill, Khaldoun Aboul-SaoudKhoh Soo Beng, Lionel Ang, Marco Brunazzo, Mike Kennedy, Niklas Tiger, Peter Glasheen, Peter Junermark, Petter Kilefors, Shadi Bitar, Sharon Wingfelder, Spencer O’Leary, and Tord Thunman.
We especially want to acknowledge Claes Johansson, Managing Director of NNAB, one of the early supporters of Innovation360 in the development of the GrowKomp program, and Mikael Rönnholm for his continued support as a client and thought leader. Both Claes and Mikael have been generous contributors to our community, innovation champions, and friends for some time.
More comments from beta readers:
Finally, a book that can tell you how to make innovation systems actually work.
Excellent content to enrich the knowledge of the reader in the key areas and topics.
An emphasis on real-world execution and case studies.
Insights into the latest trends and challenges in innovation.
You get a logic to follow that is useful whether you want to work with innovation or just want to develop a company.
I find the frameworks very useful from a practical real-world applicability, and in particular the way you embedded the concepts and different aspects of commercialization to be addressed early in the process.
Tangible check lists and direct go-to designs that can be used by senior professionals to design an innovation management system.
Elevate Your Innovation Game
The right combination of ideas and world class systems will enhance your transformational journey powered by proven methods designed to engage and inspire.
These are six strategies that leaders follow to Elevate Their Innovation Game to World-Class
- Ensure clarity of direction, leverage your ‘seeds of success’
- Be an impeccable executor, be a better customer ambassador
- Embrace uncertainty, engage the community
- Push to the edge, bring tangible knowledge and results back
- Know your meaningful accomplishments, know more about your failures
- Celebrate change, then change it again
Dive into the book, enable your innovation efforts with Transformation360 and My360 our professional development site. Click on the images below to find out more
Emerge with the knowledge and tools to transform your organization.
Message us
START READING NOW
Get 3 Free Chapters
Magnus inspires leaders to find new ways of thinking and organizing to stay on top. He is the CEO and Founder of the Innovation360 Group, which is headquartered in Stockholm, Sweden, with executive offices in New York, Toronto and Sydney. As an entrepreneur, he has launched 10 start-ups as well as acquired, turned around, and sold +30 SMEs all over Europe. For the past 10 years, Magnus and his team have drawn on practical and theoretical insights to develop InnoSurvey®, a leading methodology and global innovation database which is used to analyze and to provide advice to companies, business leaders, and scientists around the world.
Driven by the recognition of these turbulent times, Magnus believes that organizations must understand what they are really good at and determine how they can leverage those capabilities and competencies to create advantage in the global marketplace. He also believes that there are endless possibilities to do.
Magnus speaks at prestigious global forums and events, including The Global Peter Drucker Forum, top-ranked international business and design schools, trade associations, and some of the world’s largest companies. He wrote the bestseller Play Bold and, so far, three volumes of a planned five-volume series on Business Innovation entitled The Complete Guide to Business Innovation. He is a former contributing editor to the International Journal of Innovation Science, and a columnist for the American business magazine Inc Magazine. Magnus has been honored with the Business Worldwide Magazine award as the ‘Most Innovative CEO Sweden 2016’ and appointed as a Global Top 100 CEO by CEO Monthly in 2018.
Prior to consulting, Gerry was an operations executive with responsibility for the development and execution of several leading-edge business initiatives in the financial services industry. Over the years, his clients have included some of the largest organizations in the world, and some of the smallest, in the private, public, and not for profit sectors, in almost every corner of the globe.
Throughout Gerry’s career he has been drawn to cutting edge ideas and actions that help executives navigate through uncertainty to help their organizations to arrive as leaders in their field and more importantly, keep them there. He is the author of the Innovation Toolkit book series and has made significant contributions to thought leadership in transformation and innovation. He has also been the host of two podcast series, Global Thought Leader Insights and The Finnovate Show. He has been a prolific contributor, spokesman and sought after expert in the media on subjects such as innovation, strategy and transformation throughout his career.
While continuing a lifetime ambition to grow as a thought leader and business advisor, Gerry’s focus continues to be on contributing to global dialogue, including books like this one, and helping his clients to respond to the challenges they face in an increasingly uncertain world.
When not traveling, Gerry divides his time between Toronto and the South Shore of Nova Scotia in Canada.